Blog Content Strategy
Financial Services: Common Consumer Questions
I wrote Blogs for a Financial Services company. Each blog contains the project overview, SEO keywords, brand voice attributes and overall project goals. (This information was not presented to customers.)
The business goal was to drive engagement through education about FICO scores and motivate customers to sign up for a FICO score monitoring service.
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The Importance of an Emergency Fund
The business goal was to drive engagement through education to motivate customers to open a Savings Account or compare accounts before opening.
Feng Shui Made Simple: Small Business Topics
I wrote creative blogs for Feng Shui Made Simple, a small business that focuses on sharing Feng Shui solutions with clients. Each blog was meant to increase lead generation for Feng Shui consults.
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The goal was to educate and engage clients by sharing core Feng Shui concepts.
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The goal was to engage clients through intrigue and novelty to pique their curiosity.