Email Marketing Content Strategy

 

​I was a Sr. Marketing Content Strategist at Expedia. I created the Content Strategy and copy for their New Customer Onboarding Email Campaign which resulted in an 86% increase in click-throughs in the hero area. I created benefit-driven copy based on Usability feedback of features that were most valuable to customers.​ 

 

The messaging framework was based on Expedia's brand promise and value propositions:

• A travel companion for your whole trip:

  • Everything in One Place

  • Support from Start to Finish

  • More for your Money

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• Expedia’s new brand voice attributes:

  • Intuitive

  • Travel Savvy

  • Positive

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Would you like to see my Content Strategy rationale? Take a look at the step-by-step details about my copy choices. My approach is to create creative and strategic copy that achieves user and business goals. 

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