Product Content Strategy
At Silicon Valley Bank, I was a Sr. Content Strategist embedded in the Corporate Credit Cards' Business. I drove Content Strategy and was the Sr. UX Writer for a wide range of digital flows to support self-service within SVB Go, the bank's Online Banking platform.
The team worked directly in Figma to iterate on designs and share feedback. I collaborated with two Interaction Designers, four Product Managers and the Director of Product Design for Cards. ​​​​​​​​​​​​​
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The self-service applications including Order a Card, Dispute a Transaction and Travel & Expense management decreased Customer Service calls by 37% and increased client satisfaction by 78% during a 12-month period, demonstrating the value of well-designed UX digital flows.
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Virtual Card
Program Benefits​​​​
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Real-Time Issuance: Businesses can generate virtual credit cards instantly through SVB's online platform, enabling immediate access to funds.
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Customizable Limits: Companies can set spending limits and categories for each virtual card.
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Enhanced Security: Virtual cards can be used for single-use or specific vendors, reducing the risk of fraud and unauthorized transactions.
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Integration with Financial Software: The program seamlessly integrates with accounting and expense management platforms, simplifying reconciliation processes.
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Environmentally Friendly: By eliminating the need for physical cards, the program supports sustainability efforts.
